How to Set Your Asking Price When Selling Your Home

When you decide to sell your home, setting your asking price is one of the most important decisions you will ever make. Depending on how a buyer is made aware of your home, price is often the first thing he or she sees, and many homes are discarded by prospective buyers as not being in the appropriate price range before they're even given a chance of showing.



Your asking price is often your home's "first impression", and if you want to realize the most money you can for your home, it's imperative that you make a good first impression.



This is not as easy as it sounds, and pricing strategy should not be taken lightly.  Pricing too high can be as costly to a homeseller as pricing too low.  Taking a look at what homes in your neighborhood have sold for is only a small part of the process, and on it's own is not nearly enough to help you make the best decision.  A recently study, which compiles 10 years of industry research, has resulted in a new special report entitled "Homesellers: How to Get the Price You Want (and Need)".  This report will help you understand pricing strategy from three different angles.  When taken together, this information will help you price your home to not only sell, but sell for the price you want.



You can find this special report below:

SPECIAL REPORT
 

When you decide to sell your home, setting your asking price is one of the most important decisions you will ever make. Depending on how a buyer finds your home, price is often the first thing he or she sees, and many homes are discarded by prospective buyers as not being in the appropriate price range before these homes are given a chance to be shown. 



Your asking price is often your home’s “first impression”, and if you want to realize the most money you can from your home’s sale, it is imperative that you make a good first impression. 



Because this is not as easy as it sounds, your pricing strategy should not be taken lightly.  Pricing too high can be as costly to a home seller as pricing too low.  Taking a look at what homes in your neighborhood have sold for is only a small part of the process, and this on it’s own is not nearly enough to help you make the best decision.



This report will help you understand some important factors about pricing strategy to help you not only sell your home, but sell it for the price you want.




 

Pricing Strategy Starts with Good Information

Before you can begin to know what your home is worth, you should do some research, bearing in mind the following:


An analysis of what homes have recently sold for in your neighborhood is NOT enough to help you properly price your home. 


A quick scan up and down the street at the prices of homes that have recently sold will give you a starting point.  However, this is not nearly enough for you to base your entire pricing strategy on. It is important for you to understand how buyers look for a home. 


Think about how you conducted your house hunting search to find the home you are now thinking of selling.  You most likely did not confine your search to a single neighborhood, but perhaps different neighborhoods or towns in order to find a home that best matched your needs and desires.


The prospective buyers who will be viewing your home, will conduct their searches in a similar manner.  That means they will be comparing your home to, for example, brand new development homes, century homes, 10-20 year old homes, etc.  They will also consider locations such as homes in established neighborhoods, the middle of town, the suburbs or country properties.  Each home will  have a different look and feel and it’s quite possible that a prospective buyer might consider all of these variables in the search for a home. 


You can see, when you’re selling your home, you’re not just competing with the home around the corner, but also with all homes in other areas which have the same basic characteristics: i.e. number of rooms, overall living space, etc. 



 

How Your Asking Price Affects Your Selling Price

There are 4 common strategies that most sellers use to price their homes.  It is unwise to assume that a higher asking price will net you a higher selling price.  In fact, often this equation works in reverse if you’re not paying attention to what the market is telling you.  Bear this research in mind when you set your asking price.



1. Clearly Overpriced: 

Every seller wants to realize the most amount of money they can for their home, and real estate agents know this.  If more than one agent is competing for your listing, an easy way to win the battle is to over-inflate the value of your home.  This is done far too often, with many homes that are priced 10-20% over their true market value. 


This is not in your best interest, because in most cases the market won’t be fooled.  As a result, your home could languish on the market for months, leaving you with a couple of important drawbacks: 


• your home is likely to be labeled as a “troubled” house by other agents, leading to a lower than fair market price when an offer is finally made 


• you have been greatly inconvenienced with having to constantly have your home in “showing” condition . . . for nothing.  These homes often expire off the market, forcing you to go through the listing process all over again.


 

2. Somewhat Overpriced: 

About 3/4 of the homes on the market are 5-10% overpriced. These homes will also sit on the market longer than you want. There is usually one of two factors at play here: either you believe in your heart that your home is really worth this much despite what the market has indicated (afterall, there’s a lot of emotion caught up in this issue), OR you’ve left some room for negotiating. Either way, this strategy will cost you both in terms of time on the market and ultimate price received.


 

3. Priced Correctly at Market Value: 

 

Some sellers understand that real estate is part of the capitalistic system of supply and demand and will carefully and realistically price their homes based on a thorough analysis of other homes on the market. These competitively priced homes usually sell within a reasonable time-frame and very close to the asking price.


So, there you have 3 of the 4 common strategies that most sellers use to price their homes.

 

To order a FREE Special Report, visit https://www.briankondoteam.com/coaching_setprice or to hear a brief recorded message about how to order your FREE copy of this report call toll-free 1-844-932-1911 and enter 1016. You can call any time, 24 hours a day, 7 days a week.


Get your free special report NOW to learn how to price your home to your maximum financial advantage.





 

Thanks for reading today’s BLOG!!!

Brian Kondo
Sales Representative / Team Leader
The Brian Kondo Real Estate Team
Re/Max Hallmark First Group Realty Ltd.
905-683-7800 office
905-426-7484 direct
brian@briankondo.com
www.BrianKondo.com
www.BrianKondoTeam.com

Homesellers - Find Out What Homes in Your Neighbourhood are Selling For!  You can receive a FREE computerized printout of ALL recent Home Sales and Current Listings in your neighbourhood.  Visit: www.BrianKondoTeam.com/gold_findout.

Best Buy Hotlist - You can receive a FREE list of the 10 Best Buys in your specific price range sent to you at No COST or OBLIGATION.  Visit: www.BrianKondoTeam.com/gc_bestbuys.

Your Home Sold Guaranteed or I'll Buy It!*  No Gimmicks!  For a Free Special Report that Details my Guaranteed Sale Program, visit: www.BriansGuaranteedSaleProgram.com.

Remember, your referrals change lives!  We donate a portion of our income on every home sale to a great worthy cause like SickKids Hospital.  To find out more visit: www.ReferForSickKids.com.

If you or anyone you know is considering making a move in the next little while, give me a call or pass on my number ... 905-683-7800 (Office) or 905-426-7484 (Direct).

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